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Showing posts from June, 2021

What you learnt about Product Adoption Life cycle is wrong?

  Music industry- Product adoption life cycle A decade back, the Smartphone revolution came into India, but lack of infrastructure, telecommunication system stalls the growth of smartphone penetration and availability of apps related to music in the web or mobile is less, can say   No apps. From the year 2013 onwards, Consumer behavior changing drastically in the adoption and usage of technology. That changes the whole picture of mobile and satellite communication industry along with supplementary industries like logistics, Enterprise solutions and Music availability over a cloud to save the memory in the phones and reduce the storage costs.     Once upon a time, for music, most of the population depended upon radio or FM or Storing the music in memory cards or sticks. Now the entire industry's landscape changed from physical storage to cloud storage, and an Increase in the subscription-based services in the music industry makes users so enjoyable. If you see...